Tyson Foods and Hungry Girl Lisa Lillien Challenge Americans to Kick-Start 2012

New 30 Days, 30 Ways, 30 Rewards Plan That Helps You Set and Stick to Resolutions -- For Your Best Year Ever

SPRINGDALE, Ark., Jan. 3, 2012/PRNewswire/ -- Some say it takes 30 days to establish a habit. As the New Year begins, the pressure to make (and keep) resolutions can be daunting. From trying a new exercise program to dropping a pants size, many struggle with maintaining new goals beyond January - especially when those commitments are impractical. To kick-start 2012, Tyson Foods and Hungry Girl Lisa Lillien have teamed up to coach women through the next month via the new "30 Days, 30 Ways, 30 Rewards"program.

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"We all begin the new year with good intentions, but the problem is that many of us try to take on challenges that are impossible," says Lillien, New York Timesbest-selling author and host of the Food Network/Cooking Channel Show "Hungry Girl". "Setting out to drop 20 pounds by February is not realistic and isn't safe. The trick is to make small changes."

Starting January 2, women can visit www.30days30ways30rewards.com for everything they'll need to get on track in January to establish better habits all year-long. One click a day reveals three great ways to balance an active lifestyle with ease, flavor and good-for-you fun. Get a nutritious and quick recipe (with fewer than 500 calories) for dinner tonight, a clever tip and a chance to win a health-themed prize, each day for 30 days.

According to Lillien, one easy way to stay on track right out of the gate is to plan ahead and keep the right ingredients on hand at all times, especially when hunger strikes. "Convenient meal staples are key; items like veggies, high-fiber tortillas and plenty of protein. Tyson® Grilled & Ready® chicken and beef products are the perfect solution to guilt-free eating in the new year - easy to prepare and delicious! They're fully-cooked, ready in just minutes and low in fat and calories."

A few of Lillien's top tips for guilt-free eating in the New Year are:

• Find better-for-you swaps for the indulgent foods you crave. Love potato chips by the bagful? Look for baked or popped chips in single-serving bags. Are you a bagel 'n cream cheese fiend? Go for thin bagels with light spreadable cheese. You can save hundreds of calories with these swaps without giving up the tastes you crave.
• Don't get stuck in a food rut. If you don't change flavors up now and then, your taste buds will get bored and you'll be tempted to give in to bad-for-you foods. Instead, try these quick meal ideas and snacks:
  • Tyson® Grilled & Ready® Whole Breast Fillets, Chicken Breast Strips, Diced Chicken and Chicken Chunks are great for soups, salads, wraps and so much more! They're high in protein and 98% fat free.
  • You can use Tyson® Grilled & Ready® Steak Strips to make a quick and flavorful beef and broccoli stir-fry.
  • Tyson® Grilled & Ready® Chicken also makes a great snack. Pop a serving of all white meat Chicken Chunks in the microwave and then dip in your favorite guilt-free sauce. They're protein-packed and only have 120 calories per serving.
• Let yourself indulge a little. It's okay to splurge on foods that aren't "diet-friendly" once in a while. (Lillien says she can't resist the pretzel bread at one of her favorite restaurants.) Just get right back on track. Don't let a weekend splurge turn into an excuse to overdo it all week!

"People feel pressured around the new year to make drastic changes to their lifestyles, which aren't always necessary. With a few small changes and smarter meal choices, it is possible to stay on track while still enjoying the foods you love," said Alicia Mosley, Product Manager, for Tyson Foods. "Having refrigerated or frozen Tyson® Grilled & Ready® products on hand is a great way to be prepared for any meal, without giving into temptation."

For more information on Tyson® Grilled & Ready® products, tips and recipes from Hungry Girl (www.hungry-girl.com) and how to stay on track and win daily prizes this January, visit www.30days30ways30rewards.com.

About Tyson Foods, Inc.

Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United Statesand more than 130 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United Statesand around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

About Hungry Girl Lisa Lillien

Hungry Girl Lisa Lillien is a New York Timesbest-selling author of six books and host of the Food Network/Cooking Channel show, "Hungry Girl." She is founder of www.hungry-girl.com, the free daily e-mail service that entertains and informs over a million daily subscribers everywhere.

Tyson Foods, Inc.

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